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"No In Between"

Our Story


NOIB (No In Between) is a Delhi-based womenswear label conceptualized by a husband-and-wife duo with a shared background in fashion design and technology.

Drawing from their collective experience, the founders have created a brand that embodies a shift in perspective within modern India - the concept of "No in Between" - a celebration of contrasts and a steadfast rejection of compromise.

This concept is seamlessly woven into every aspect of the brand - it's bold, eclectic prints; the use of natural, sustainable fabrics and an unwavering focus on quality - reflecting a design philosophy that is as thoughtful as it is striking. This ethos drives NOIB’s commitment to both style and sustainability, creating a distinctive identity that resonates with the modern Indian woman.

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Our Ethos


At the heart of NOIB (No In Between) is a deep commitment to sustainability and conscious fashion. Every step of our process reflects this commitment, from using low-impact digital printing technology that reduces CO2 emissions to crafting garments from natural, sustainable fabrics.

Based in India, NOIB's entire supply chain is rooted in local sourcing and production. We collaborate directly with artisans, ensuring fair practices and preserving traditional techniques. By printing low quantities in-house, we minimize waste and maintain a thoughtful approach to fashion. Digital printing remains central to our surface design, allowing for precision and efficiency with minimal environmental impact.