NOIB’s unique selling proposition is the opposing duality seen in all elements associated with the brand’s designs – the garments, the brand creatives (on a closer look, all creatives feature the use of two contrasting elements) and even the founders – everything comes in a set of 2. All these elements combine to symbolise the dichotomy in the name ‘No in Between’.

Conceptualised by a husband – wife duo, NOIB (No In Between) is a womenswear label based out of Delhi. With a background in fashion design & tech, the founders together wanted to take their collective experience to create a unique brand, catering to the evolving needs of the modern woman.

In true alignment with the name, every style in the collection has two contrasting options – an eclectic print and a solid colour. By creating these two options, our vision is to tap a wider range of customers with distinct preferences.

The duality also resonates with our target audience– women. Through our collections, we want to celebrate the spirit and energy of the modern woman who is balancing different contrasting roles in her life – mom at home vs a professional at work, nights out on town with her friends versus nights in with a good book; so on and so forth. 

At the heart of NOIB, is our focus on sustainability. Whether it’s the printing technology (digital printing, which has lower CO2 emissions), the fabrics being used (natural, sustainable fabrics) or the reuse of fabric scraps to make scrunchies (which accompany every order dispatched), our supply chain is rooted in conscious practices.

At the heart of NOIB, is our focus on sustainability. Whether it’s the printing technology (digital printing, which has lower CO2 emissions), the fabrics being used (natural, sustainable fabrics) or the reuse of fabric scraps to make scrunchies (which accompany every order dispatched), our supply chain is rooted in conscious practices.